This project was an attempt to redesign the branding for the Kalamazoo Nature Center. Their current branding leaves some to be desired, as it does not accurately appeal to the demographics utilizing the park: middle class families and children. This design gives a more modern and friendly feel that can better execute that appeal.

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The featured chart was a simplification of their trail data, which can be confusing to first time viewers who only seek general information. I wanted to condense the info to make it more readable while maintaining the color palette.